The Kenyan government has gazetted new graphic health warnings for novel and emerging tobacco products in a bid to increase public awareness of their potential risks, particularly among the youth.
The updated regulations, which require mandatory graphic warnings on packaging and advertisements, were gazetted as part of the government’s efforts to strengthen tobacco control measures.
Mary Muthoni, Principal Secretary (PS) for Health, Public Health, and Professional Standards, emphasized the importance of the new regulations, stating that they are essential for protecting public health.
“We are taking a proactive approach to tobacco control by updating our health warnings to address modern challenges,” Muthoni said. “These graphic warnings are a vital tool in our efforts to reduce tobacco consumption and protect public health, particularly among the youth.”
The warnings will feature vivid imagery and clear messaging to highlight the risks associated with the use of nicotine pouches, e-cigarettes, and heated tobacco products.
The government aims to inform the public and deter new users, especially young people, from initiating tobacco use. The initiative also seeks to encourage current users to quit and to warn individuals who may not be able to read about the dangers of these products.
Muthoni reiterated that compliance with the new regulations would be strictly enforced, with penalties imposed on those who fail to adhere to the new requirements.
“These graphic health warnings are designed to increase knowledge about the risks associated with tobacco use,” she said. “With clear and impactful visual warnings, we aim to deter initiation into tobacco use, encourage quitting, and protect public health.”
She added that,research has shown that novel nicotine products can lead to addiction and pose significant health risks.
“In line with the Tobacco Control Act of 2007, the new regulations mandate that all tobacco products manufactured, imported, distributed, or sold in Kenya must carry both text and graphic health warnings.”
Previously, health warnings on tobacco products only stated, “This product contains nicotine and is addictive.” Under the new regulations, more striking images depicting the harmful effects of nicotine and tobacco use will be included to enhance visibility and memorability.
“The messaging will also be targeted to address emerging concerns related to novel nicotine products, reflecting the current landscape of tobacco use,” Muthoni added.
The move is part of Kenya’s broader strategy to combat the growing popularity of novel nicotine products, particularly among the youth, and to reinforce the country’s commitment to tobacco control and public health protection.
