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AAR Insurance revolutionizes the intermediary experience with an innovative platform

by Samwel Doe Ouma
September 14, 2023
in News
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AAR Insurance revolutionizes the intermediary experience with an innovative platform
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AAR Insurance-a leading brand in the insurance industry- has announced the launch of My WAKALAAR, a groundbreaking platform designed exclusively for its valued intermediaries. This new platform marks yet another milestone in AAR Insurance’s digital journey, demonstrating its commitment to enhancing efficiency, providing enhanced support and offering growth opportunities and a competitive advantage unparalleled in the industry to its valued partners.

In May of this year, AAR Insurance unveiled its Loyalty Program, a testament to its unwavering commitment to recognizing and motivating its intermediaries with well-deserved rewards. The launch of My WAKALAAR reaffirms the company’s dedication to these valuable partners by investing in a platform that will streamline operations and elevate various aspects of their work – to reach a broader customer base and increase digital revenue generation.

“Efficiency is at the core of our vision,” says Dr. Patrick Gatonga, Group CEO of AAR Insurance. “We have been clear about embracing technology and catering to the entire insurance ecosystem. Therefore, our new personalised online platform simplifies and streamlines lead management, renewals and policy management, making the work of intermediaries more efficient and customer-centric. Allowing them to play a role in increasing the insurance penetration level by offering a platform that will empower them to sell more insurance policies. This is a game-changer for our intermediaries and, by extension, our customers. Kenya is the third leading insurance market in Africa; at AAR Insurance, we will boldly play our part in pushing our country to be the leader in the continent while pushing the country’s insurance penetration to surpass the current 3percent.”

“AAR Insurance through the WAKALAAR platform has taken a substantial stride in facilitating the inclusion of individuals with diverse abilities and those residing in remote areas, allowing them to take part in the burgeoning insurance penetration while supporting their livelihoods through online commerce,” Dr. Patrick Gatonga emphasized.

The platform offers enhanced support, giving intermediaries access to a wealth of educational materials and resources. This empowerment enables intermediaries to provide superior customer support, setting a new standard for excellence in the industry.

“As we unveil this cutting-edge and pioneering platform, AAR Insurance looks ahead with great anticipation. We believe that our dedication to intermediaries and our unwavering commitment to innovation will propel us toward a future where insurance is more accessible and indispensable than ever before,” James Kamau, AAR Insurance Group Head of Distribution, affirmed.

Joining AAR Insurance as an intermediary now presents a tremendous growth opportunity. With an enhanced support system and a forward-thinking approach to business, intermediaries can thrive in an environment that encourages innovation and excellence.

James Kamau noted that “My WAKALAAR has the ability to validate intermediaries, boosting the credibility of intermediaries and curbing fraud. It also contributes to AAR’s sustainability agenda, reducing the amount of paper used and therefore protecting the environment. We welcome all intermediaries to partner with us and take advantage of this unique opportunity.”

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Health Business

Health Business contains need-to-know features, news and case studies that explain the administrative and commercial issues affecting healthcare and hospital management. Health Business supports several high profile exhibitions - coverage of which is always timed for maximum impact. Regular topics include ICT, Finance/Funding, Facilities Management, Security, Health & Safety. Contributors range from government ministers through to top-level health administrators and association chairs.

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Scientists and Turkana Pastoralists Discover Genetic Secrets of Desert Survival

Scientists and Turkana Pastoralists Discover Genetic Secrets of Desert Survival

September 19, 2025
Malnutrition in Turkana increases due to aid cuts, locusts attacks and climate change

Malnutrition in Turkana increases due to aid cuts, locusts attacks and climate change

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